Sarita Ibnoe: Multi-Talented Jakarta Artist

Sarita Ibnoe
Sarita Ibnoe standing in front of a mural she was commissioned to paint for Restaurant ‘Bebek Bengil’ (Dirty Duck Diner) in Plaza Indonesia (Image Supplied by Sarita Ibnoe)

This morning we introduce Sarita Ibnoe, an inspiring 28 year old who was born in Jakarta; as a child dreamed of being an Illustrator, trained as a Graphic Designer in Kuala Lumpur and London, and now works in multiple roles as Art Gallery Manager, Painter, Weaver and more recently Business owner of Clothing brand ‘Petang Hari’ translated as ‘Evening Time.’

In todays interview, Sarita reflects on her early years living in Jakarta; the excitement of being chosen to exhibit her art work at the 2017 EXI(S)T exhibition (a creative platform for young Indonesian artistic talents)  held at Galeri Nasional Indonesia, and how her meeting with three significant people led her to pursue her creative endeavours, which included establishing her new clothing range.

Read on as Sarita shares her story.

*Kenalkan Sarita

About You:

Your full name please: On my birth certificate, it’s Sarita Hapsari Putri. But I guess people know me as Sarita Ibnoe. Ibnoe is my late grandfather’s name. I stole it because I love that name so much!

What do you like to be called? Sar or Sarita.

Please tell us a little about your background – Where did you grow up?
I was born in Jakarta. When I was 13 years old, my family had to move to Kuala Lumpur because of my Dad’s work. My parents stayed in KL for 3 years and then moved to Bangkok. So, there were times in college when I went ‘home’ to Bangkok instead of Jakarta. I stayed in KL for about 7 years (until 3rd year of college) and then I continued my study for 1 year in London. It was the end of 2009 when I had to go back to Jakarta because I couldn’t find a job in London.

What did you want to be when you were a child?

‘My sister and I had this book where we wrote what we wanted to be when we grew up. I wrote that I wanted to be an illustrator. At that age, I didn’t even know what an illustrator did? haha. But I guess that wish kind of came true!’

Sarita Ibnoe
Sarita Ibnoe was one of 15 young local artists chosen to exhibit to share interpretations on the theme: End of Time. Sarita chose to paint around the concept of ‘self improvement’ (image taken from video footage at exi(s)t exhibition Galeri Nasional)

How did you get into your current profession?

It all started with my passion in art, curiosity and some inspiring people.

‘I first learnt how to draw from my Dad’s driver. I learned about art from Pak FX Harsono. I learned how to weave from Terry Bibby a lady I met in Canada.’

Sarita Ibnoe
Sarita painting at exi(s)t 2017 ‘Tomorrow as we know it’ at Galeri Nasional Indonesia, in collaboration with Dia.Lo.Gue artspace. Sarita painted herself in the reflection of a range of mirrors on the gallery wall. Each time changing her clothing and trying to improve on each finished image of herself.  (image of Sarita taken from video footage at exi(s)t exhibition Galeri Nasional)

What does an average week look like for you?

I wake up at about 8 am almost everyday. I go to Suar Artspace, the Art Gallery that I manage in South Jakarta at least 3 days in a week to have meetings or to prepare some events. Suar Artspace is really close to my house, so most days I go straight home to work on something else (ie. freelance works or weaving). I work on quite a lot of different things during the week and it takes a lot of energy to switch from one thing to another, so I usually take my Sundays really slow. I like to do yoga and maybe meet a few friends for coffee, that’s pretty much it! haha.

I tend not to hate Mondays. I generally do not separate weekdays and weekends because sometimes I work on Saturdays and have a day off on one weekday. I think that’s a good idea, so any day could feel like a Monday or a Friday!

Can you share with us your creative journey; including your work at Suar Artspace, your artwork, weaving and clothing brand owner of Petang Hari

Well, the first thing that you have to know is that I am the kind of person that has difficulties in choosing things, so I take (or at least try) them all. haha.

I graduated as a Graphic Designer with an Illustration Major and I started working as a graphic designer and still do some freelance illustrating. But then after a few years I felt like I was not that good at both of them. I still do it, though. But they are not my main job.

If I can go back in time, I would love to study Fine Art (and a ballet dancer, seriously). But now I can’t change that, can I? But I still insist to learn more about art. not academically, but by experience and meeting artists and other people who work in the industry. In 2013, I was selected for a mentoring program that taught me a lot about the process of art making, conceptual art and also about the art scene in Indonesia. After that program, I started participating in a few exhibitions. My artwork has grown from just drawings that are meaningful for me. But then I would not call myself a full time (fine) artist or maybe never will, because it is my passion and when I make art to earn a living, it will become a job. With that thought, I decided that making art my ‘other life’ and I have to be able to afford that  ‘other life.’ That is why I do other jobs like managing Suar Artspace and initiating Petang Hari (my weaving product).

Sarita Ibnoe and Petang Hari
The warm, earthy colours in Sarita’s woven cloth which is a part of her clothing brand, Petang Hari (Image supplied by Sarita Ibnoe)

About weaving, I feel very lucky with this one. Nowadays it is so easy to find references through the internet. I thank Pinterest and Instagram for that. While browsing, I came upon many modern weavers from Australia, the US and the UK and it was something new for me! No one has done it in Jakarta (not that I know of). So I bought a beginner weaving kit and started experimenting on my own. After that, I tried to arrange a workshop and so many people were interested! So in 2015-2016 I taught weaving almost every weekend, and now I’m  happy to see lots of people enjoy weaving as much as I do.

But for my brand Petang Hari, I use a different kind of weaving loom (in general it’s called a floor loom). It is the type of loom used to make a piece of fabric. This is also a very lucky coincidence! haha. Almost 2 years ago I visited my Aunt and Uncle in Canada for 2 months and I was looking for something crafty to do; and then I met a lady that taught weaving in her lovely studio in the middle of the woods. So I took a 3 day class with her and I fell in love with the floor loom that she used. When I got back to Jakarta, I decided to invest in that loom and finally started Petang Hari.

Sarita Ibnoe
Sarita’s floor loom from Saori, Osaka Japan (Image supplied by Sarita Ibnoe)
Sarita Ibnoe Petang Hari
Sarita describes her pieces as ‘not traditional nor contemporary, but somewhere in between’ Baju Ataman by Petang Hari (Image supplied by Sarita Ibnoe)
Sarita Ibnoe Petang Hari
Baju Atasan Petang Hari Penuh (Image supplied by Sarita Ibnoe)
Sarita Ibnoe Petang Hari
Tas Silang, Petang Hari (Image supplied by Sarita Ibnoe)
Sarita Ibnoe
We are smitten with the beautiful clothing pieces from ‘Petang Hari’ Sarita’s clothing brand. Here we are with Sarita at Monolog Cafe wearing some of our favourites. L_R Jo, Sarita and Liz

Who do you find inspiring and why?

‘I can’t say just one name. I’m inspired by someone who gains their success from 0 and someone who can be gentle and kind especially in this harsh Jakarta’

What’s one thing about you that would surprise people?
My short temper behind my calm face. haha!

What annoys you?

‘Traffic jam!’

What delights you?

Travelling/going to new places

What’s your most treasured possession?

‘My hands!’

Sarita Ibnoe
‘As humans we are always waiting and trying to improve and make ourselves better…'(image of Sarita taken from video footage at exi(s)t exhibition Galeri Nasional)

About Jakarta & Indonesia:

Give 3 words to describe your Jakarta?
Ok, I’ll try to be positive here…

‘Diverse, Talented and Funny’

Sarita Ibnoe
(image of Sarita taken from video footage at exi(s)t exhibition Galeri Nasional)

What’s your favourite Indonesian book?
Buru Quartet by Pramoedya Ananta Toer

What’s your favourite Indonesian Movie? / Band ? / Singer ?
Movie: 1.Mengejar Matahari  2. Prenjak (a short film)

Band: I can’t name one. But I do enjoy a music performance and I usually go to 1 event with a few local bands playing

Singer: Elda (from Stars and Rabbit)

Who is your favourite Indonesian artist? / creative?
Handiwirman Saputra

Where’s your favourite place to eat in Jakarta?

‘I am not so adventurous when it comes to food. so.. at home’

Tea, Coffee or Juice? And where?
Coffee, in Antipodean

Where do you go to relax in this busy city?
A yoga class

Finish these sentences:
Every visitor to Jakarta should eat…. asinan with kerupuk kuning

Every visitor to Jakarta should visit…. Pasar Mayestik

Every visitor to Jakarta should experience….

‘walking without any sidewalks. haha! and also, quoting a bajaj driver, ‘kalau belum naik bajaj, belum ke jakarta!’ … if you haven’t been on a bajaj ride, that means you’ve never been to jakarta!’


What’s your favourite place to visit in Indonesia? Or place you would like to visit?
I would like to travel around the east side of Indonesia

Sarita Ibnoe
Sarita Ibnoe mural painting at restaurant Bebek Bengil, Plaza Indonesia. (Image supplied by Sarita Ibnoe)

What’s Jakarta’s best kept secret?
Jakarta has this extreme love & hate relationship with the people who live in this city

General Questions:
What are your favourite Apps?
Instagram, obviously .. haha

If you could have dinner with 2 famous people who would you invite?


‘Hmm.. probably President Jokowi and Lena Dunham. That could create a very interesting conversation.’


What do you do for fun when you’re not working?

I find weaving fun (not just a job) so I do that, and also I love visiting an art supply shop

Where can our readers purchase your Petang Hari woven cloth and clothing pieces?
Penang Hari is now available in, a shop called Asamula in Bali and this month in Seibu Grand Indonesia. Otherwise, people usually shoot an email to

Where to see Sarita’s work at EXI(S)T 2017: Tomorrow As We Know It : The exhibition runs until June 5th, 2017
10am – 6pm at Galeri Nasional Indonesia
Gedung B and D

Web: Suar Artspace
Instagram: Petang Hari and Sarita Ibnoe

*Baju – Clothes
*Kenalkan – Let me introduce
*Kain – Cloth
*Petang Hari – Evening time
*Tas Silang – Cross-over bag

Words: Liz and Sarita Photography: a journey bespoke, all images of Petang Hari supplied by Sarita Ibnoe

You might also like:

Pasar Mayestik
Hail the Bajaj – Jakarta’s Three Wheeled Taxi
The Story of Krupuk and Other Traditional Indonesian Snacks
Introducing Textile Designer Fika Julia
Abstract Messy & Fun Textiles with Nabila Delaseptina of SROU
Engel Tanzil | Galleriest & Founder of Dia.lo.gue Artspace

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